Customer story
The AI demos My Hours to the small teams sales could never afford to call, and turns one in five into a free trial.
40+
ADDITIONAL Live demos every week
20%
Convert to a free trial
≈2 reps
Of capacity, at a fraction of the cost
"Most of the people landing on our site are small teams we could never justify a sales call for. Showdini means every one of them can get a real demo now, not just a video."
Miha Stanovnik · Product Manager, My Hours
About My Hours
My Hours is project time-tracking software that has run since 2002 and is used by more than 100,000 businesses. It is free for teams of up to five, which is a big part of why it grew: small teams sign up, start tracking time, and stay. That same strength shaped a problem on the sales side.
The challenge
My Hours ran a two-tier funnel, split by company size. Bigger accounts, teams of five or more, got a human rep and a proper demo call. That worked, but a human team can only run so many demos, and it rarely stretched beyond the biggest accounts.
The much larger group was everyone else. Most of My Hours' traffic is small teams, often one or two people. They were worth having, but a live sales call for an account that small never paid for itself. If one of them wanted to see the product, the best My Hours could offer was a recorded video.
A video does not answer questions or adapt to what each visitor cares about. For the segment that made up most of the funnel, the demo was passive and generic, and a lot of interested visitors quietly dropped off.
Before Showdini
✗
Human demos only made sense for 5+ person accounts, around 20 a month.
✗
Small teams, most of the traffic, got a static video at best.
✗
No way to answer a small account's questions without paying a rep.
✗
Interested small-team visitors dropped off before signing up.
After Showdini
✓
Additional 40+ live, personalised demos a week
✓
Every visitor can start a demo instantly, day or night.
✓
One in five demo-takers converts to a free trial.
✓
The human sales team carries on with big accounts, untouched.
The solution
My Hours added Showdini's AI demo agent to their site. A visitor clicks once and, within seconds, is on a live call with an AI product expert that shares its screen, clicks through the My Hours interface, explains how things work, and answers questions out loud, the way a rep would.
It runs 24/7, in the visitor's own language, and tailors the walkthrough to what each person asks about. Demos average about four minutes, long enough to answer the real questions and short enough to keep a busy owner engaged. At the end it qualifies the visitor and points them to the right next step.
Showdini didn't replace anything. My Hours was already using Arcade for self-serve interactive tours; Showdini sat on top and added a live, personalised layer the tours couldn't provide: a demo that talks back.
Why it worked
Reached a segment sales could never touch
The small-team long tail is most of My Hours' traffic and none of its sales calls. Showdini made a real demo affordable for exactly those accounts.
Personalised, not passive
Instead of one video for everyone, each visitor gets a walkthrough shaped around their own questions, live.
Always on
A one-person business browsing at 10pm gets the same demo as a prospect at 10am on a Tuesday.
Fits the existing stack
No rip-and-replace. Showdini complemented the interactive tours already in place.
More than demos: a window into the funnel
There is a second payoff. Because Showdini is on a live call with hundreds of prospects a month, it hears what people actually ask, where they get stuck, and which pain points come up again and again.
My Hours gets that back as insight: the top questions, the most common objections, the features that pull people in. Instead of guessing what top-of-funnel visitors think, the team can see it, and use it to sharpen the product, the messaging and the sales pitch.
The impact
Three months in, Showdini AI Agent runs 40+ demos every week for My Hours, and all of it is new. The human sales team keeps running its big-account demos, unaffected. Showdini added a stream of personalised demos to the segment that used to get nothing but a video.
Delivering that many personalised demos with people would have meant hiring roughly two more reps. Showdini does it for a fraction of that cost, and it doesn't clock off. One in five demo-takers goes on to start a free trial.
My Hours has also started routing larger accounts from Showdini straight to sales, so the AI now feeds the higher-value pipeline as well as serving the long tail.
Closing
For a product built on self-serve, the gap was never the big deals. It was the thousands of small teams who wanted a look before they committed and only ever got a video. Showdini closed that gap, gave every one of them a live demo, and turned a fifth of them into trials, without adding a single person to the team.
"It's doing the equivalent of a couple of full-time reps, for a fraction of what that would cost, and it never sleeps. The part I didn't expect was how well it works for our smallest customers, the ones we could never demo to before."
Miha Stanovnik · Product Manager, My Hours