Free report · 339 demos analysed
339 live demos, 82 days, multiple B2B SaaS products — reduced to the specific buyer and seller behaviours that predict whether a call ends in a next step. Enter your email to get the free report.
No spam. Your email is only used to send the report.
Showdini Research
339 real sales demos. Six moves that decide most of them.
What buyers ask, when they ask it, and what sellers do that predicts a next step.
A Showdini Report
339
82
6,161
6
What’s inside
A preview of what you’ll get
Six things that separate the demos that go somewhere from the ones that quietly die — each one you can check on your own call recordings this week.
Two moves decide most demos
Score any call on two simple yes/no questions and the outcome triples. Neither one is about the product.
Silence is a warning sign
Most presenters read a quiet buyer as absorbing it all. The data says the opposite — and says exactly when to notice.
Ask for the next step, then ask again
One ask at the end is a process running at half power. Here’s where the other asks should go.
A longer demo isn’t a better one
Conversion stops climbing much earlier than most teams assume — which changes where your best material should go.
A pricing question is good news
Reps are trained to deflect it. The data says that’s the wrong instinct, and shows what to do instead.
Out-of-hours demand is not worse demand
The assumption most teams make about evening and weekend leads turns out to be backwards.
Methodology
Built from real transcripts, not a survey
We pulled the transcripts from 339 completed AI-guided demo sessions across two B2B SaaS products, run over 82 days. Every finding is statistical — checked against session length, product, and time period before we trusted it enough to publish.
Everything in the report is aggregated. No customer is named, no individual session is described, no visitor is quoted.
Who it’s for
Sales and RevOps leaders who own the demo motion
Founders running their own demos
Demo and solutions engineers
Anyone who wants to know what makes a call convert
Get the full report
339 demos, six things that decide most of them, delivered straight to your inbox. Free, no strings attached.
FAQ